10 Reasons to hire a Professional Licensed Real Estate Broker in Colorado

A properly licensed, insured, qualified, competent, ethical and experienced real estate broker will help you navigate the myriad of decisions that arise when buying and selling a home. A professional real estate broker provides significant value to the homeowner in many important ways:

  • Your broker pays for all marketing and advertising costs for sellers, and brings professional marketing resources not available to the general public.
  • They add personal and professional experience and expertise in all aspects of the sales process including marketing, financing, negotiations, coordination from beginning to end, and more!
  • They handle all showings, freeing the seller to do other things while protecting their privacy and security.
  • They bring with them a network of other known, trusted real estate professionals on their team. If your broker doesn’t have the answer, he or she likely knows someone who does.
  • They always have your best interests in mind, so you always have someone on your side.
  • They can advise you about proper pricing and handle contract negotiations.
  • They provide you with information about all of the possible options and opportunities, without holding back.
  • They give you an unbiased, realistic view of your home and your options. Unlike buyers and sellers, your broker has no emotional attachment to the property.
  • Potential buyers and their brokers are more likely to tell your broker the truth about how they liked your home, even if it is unflattering. This ability to get objective viewpoints from showing feedback helps you make the necessary changes to get your home sold.
  • Most importantly there is no upfront cost to hire a professional. Your time is valuable, and a professional real estate broker allows you to spend more of your time the way you want, instead of being concerned about every detail of the home sale and transaction management process.

Broker vs. Agent: In Colorado all licensed real estate professionals are called “Brokers.” Brokers can work with seller’s in two ways; As a Transaction Broker or Agent.

  1. “Transaction Broker” is a licensed broker who represents a transaction, meaning they are a neutral party to a given transaction. Their job is to help each party arrive at a price and other contract terms that are acceptable to seller and buyer. Your Transaction Broker will provide resources to each party so that contract performance deadlines have been met. They will also facilitate your closing.
  2. “Seller’s Agent” is a broker who represents only the seller in a transaction. They are your advocate and act only on your behalf and in your best interests. Generally your agent will negotiate with other agents or transaction brokers who have potential buyers for your property. It is more difficult to work with “un-represented” buyers while engaged as a seller’s agent. Agency often comes with a premium, so take this into consideration when discussing commission fees with your broker.